Your brand isn't unclear.
It's just unmeasured.
Branding5 audits your positioning, voice, audience, competitive edge, and visual identity — the five dimensions that decide whether a brand sticks or gets scrolled past — and hands you a plan to fix what's weak.
One-time payment, not a subscription. 60-day money-back guarantee.
Most brand decisions get made
from a pile of loose opinions.
A tagline someone liked. A color a founder picked in 2021. A tone that shifts by whoever wrote the last email. Branding5 turns that pile into five ranked, defensible decisions.
- 01One positioning statement, tested against 3 competitors
- 02A voice with rules, not vibes
- 03An audience profile ranked by revenue fit
- 04A named edge you can defend in one sentence
- 05A visual identity checklist your team can follow
Five dimensions. One score.
Every audit runs your brand through the same five lenses, so nothing gets fixed by gut feel alone.
Positioning
Where you sit against the field, stated in one line your team can repeat without notes.
Voice
The words, rhythm, and tone that make copy sound like you, no matter who's writing it.
Audience
Who you're actually built for, ranked by fit instead of who happened to sign up first.
Edge
The one advantage worth leading with, and the ones worth quietly dropping.
Identity
Whether your visuals actually reinforce the four decisions above, or fight them.
Three steps from guesswork to a plan.
Feed it your brand
Point Branding5 at your site, socials, and a few competitors. No lengthy questionnaire.
Get scored on five axes
Each pillar is scored and explained in plain language, with the specific gaps called out.
Ship the fixes
Walk away with rewritten positioning, voice rules, and a prioritized action list.
"We'd rewritten our tagline six times with no clear reason to stop. The audience score finally told us why nothing was landing."
"I run a two-person shop. This replaced a positioning workshop I couldn't afford to book."
"The voice guidelines it generated are the first ones our whole team actually follows."
- Full 5-pillar brand audit, unlimited runs
- Positioning, voice, and identity rewrites
- Competitor benchmarking on all five axes
- Exportable brand guide
- All future updates included
Originally listed on AppSumo. Priced to stay that way.
Branding5 is built for teams who'd rather run a sharp five-point audit than sit through another branding retainer. Pay once, use it on every brand you touch — your own, your clients', or the next one you launch.
Is this really a one-time payment?
Yes. $199 covers lifetime access, including future updates to the audit engine and framework.
Can I use it on client brands?
Yes — there's no cap on how many brands you run through the five-pillar audit.
What if it's not for me?
You're covered by a 60-day money-back guarantee. If it doesn't earn its place in your workflow, you get a full refund.